In 2020, as a result of cooperation with BNA, JCDecaux Azerbaijan received the right to operate interior and exterior advertising faces in about 415 BMC buses circulating in the city of Baku.
Apart from analogue advertising frames mounted inside and outside of the vehicles, we now offer a possibility to broadcast advertising footages or visuals on the monitors installed inside of the buses. Each 9, 12 and 18 meter BMC bus is equipped with 1, 2 and 4 monitors, respectively. Our clients may choose to broadcast their footages on a daily, weekly and monthly basis.
To promote our new assets, we launched a special “1 Day, 1 Bus, 1 AZN" promotion offer. As a part of this offer, an advertising visual or footage is put on display for daily, weekly or monthly campaigns on the 600 monitors in 300 buses.
Out client – Baku Electronics LLC – was among the first to take an advantage of the promo package.